Jenna Shaw portrait image

NICOLE

Jenna Shaw portrait image

NICOLE

My name is Nicole O'Malley, I’m a digital product designer based in Philadelphia. Whether designing for startups, established brands, or mission-driven organizations, my goal is always the same— to craft intuitive, accessible, and user-friendly experiences that solve real problems.

My name is Nicole O'Malley, I’m a digital product designer based in Philadelphia. Whether designing for startups, established brands, or mission-driven organizations, my goal is always the same— to craft intuitive, accessible, and user-friendly experiences that solve real problems.

I previously worked in nonprofit fundraising, where I doubled as our department's primary designer. From developing donor engagement materials to designing fundraising campaigns, I saw firsthand how thoughtful design can drive impact and inspire action. I found a deep appreciation for user psychology, storytelling, and data-informed decision-making, which now shape the way I approach UX.

I previously worked in nonprofit fundraising, where I doubled as our department's primary designer. From developing donor engagement materials to designing fundraising campaigns, I saw firsthand how thoughtful design can drive impact and inspire action. I found a deep appreciation for user psychology, storytelling, and data-informed decision-making, which now shape the way I approach UX.

Today, my work has focused on end-to-end experiences that balance usability with aesthetics. I'm driven by a curiosity for user behavior, uncovering insights, and crafting solutions that feel both intuitive and engaging. I'm always looking to collaborate on impactful design solutions— let's connect!

Today, my work has focused on end-to-end experiences that balance usability with aesthetics. I'm driven by a curiosity for user behavior, uncovering insights, and crafting solutions that feel both intuitive and engaging. I'm always looking to collaborate on impactful design solutions— let's connect!

My career so far

My career so far

I've successfully collaborated on products in the EdTech industry, early-stage start-ups, nonprofits, and mission-driven organizations.

I've successfully collaborated on products in the EdTech industry, early-stage start-ups, nonprofits, and mission-driven organizations.

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Nicole O'Malley Design

Freelance UX Designer

From 2022 - present

Executed full-cycle design projects, from user research and ideation to prototyping, UI design, and developer collaboration.

Executed full-cycle design projects, from user research and ideation to prototyping, UI design, and developer collaboration.

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Tech Fleet

Freelance UX Designer

From November - February 2025

Co-led the UX Design team for the project Fractal Spaces and ensured alignment with product goals while managing team workflow.

Co-led the UX Design team for the project Fractal Spaces and ensured alignment with product goals while managing team workflow.

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Arete Science, LLC

UX Design Contractor

From July - November 2024

Designed and iterated on the Ungrade.us platform while collaborating with developers and stakeholders to theorize a new standard for the student experience.

Designed and iterated on the Ungrade.us platform while collaborating with developers and stakeholders to theorize a new standard for the student experience.

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Honest Dog

UX Design Contractor

From July - September 2023

Produced designs that optimized the content strategy for pricing pages, improving user confidence in Honest Dog services.

Produced designs that optimized the content strategy for pricing pages, improving user confidence in Honest Dog services.

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Contemporary Works

Small business owner

From 2021 - 2023

Managed all aspects of the business, from product design and handmade production to multi-channel marketing.

Managed all aspects of the business, from product design and handmade production to multi-channel marketing.

In my Free Time

You can also find me training for my first marathon, painting, and searching for my next favorite art medium. Here's some of my previous work in Jesmonite!

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